Public Relations
I write and manage all press releases for SUMC products including publications, pilot projects, programs, events, digital tools, and the Learning Center.
Press releases:
Revised emissions calculator measures reductions for all modes
Media Relations
I maintain strong relationships with leading media outlets including the New York Times, Time Magazine, Wired, Forbes, Smart Cities Dive, Streetsblog, Curbed, the Associated Press, and the Chicago Tribune.
Examples:
Wired: Transit Agencies Turn to Uber for the Last Mile
Undark: Amid a Pandemic, Transit Authorities Turn to Technology
TU-Automotive: Will the Pandemic Open Up Opportunities for Microtransit
Forbes: How Car Sharing Can Save The World From The Autonomous-Vehicle Robot Apocalypse
Talking Headways Podcast: Talking Headways Podcast: A Shift in the Short Trip
Executive Communication
I am the writer and editor for the SUMC Founder and Executive Director Sharon Feigon in official statements, SUMC media commentary, blog entries and articles.
2020 Virtual Shared Mobility Summit Wrap-Up
Public Affairs
I manage SUMC’s relationship with external media; establish and maintain effective working relationships with government officials, public- and private-sector leaders, and our diverse audience; and handle speaker management for the Shared Mobility Summit.
From left to right: Vincent Valdes, Administrator, Federal Transit Administration; Anthony Foxx, Former US Secretary of Transportation and Chief Policy Officer, Lyft; Shelley Poticha, Managing Director, Natural Resources Defense Council; Daniel Ramot, CEO, Via
Brand Public Relations and Eduction: The Camp Comfort Movie
For PrimaLoft insulation, sales associates are key to consumer education and engagement. Rather than sending a press release with stats and graphs, I wrote a 10-minute comedy featuring the key technologies and benefits presented in a highly-engaging way. With it, my team and I sent a fold-up pocket guide with top points.
Cause Marketing
The Great American Milk Drive is a joint initiative by the National Dairy Council, the Milk Processor Education Program (MilkPEP) and Feeding America to deliver fresh milk to children and families in need by activating grocery stores to hold their own Milk Drive programs. I worked with a designer to create the digital toolkit microsite and annual report and program guide, called the Milk Book.
Paws4Ever is a nonprofit animal shelter in North Carolina. I developed a “Waggin' Wagon” to sell dog treats at public events to raise money and awareness for homeless pets. A corresponding website invited people to learn more.